Natural personal care products have seen huge growth in international markets in the last few years. There has been a significant shift in the export portfolio of exporters that are in the manufacturing and export of cosmetic products . Most of the exporters have shifted from chemical-based cosmetics products to "natural “ cosmetics products . Natural cosmetics products indeed are perceived only to contain natural elements or ingredients and are interpreted by consumers as free from artificial or synthetic colors, additives, or ingredients. There are 3 reasons why the global demand for natural cosmetics is rising:

Health and environmental concerns: Natural cosmetics are perceived to be safer and less damaging to the environment as more and more consumers are now conscious of the health effects of synthetic chemicals in cosmetics. As disposable income increases, consumers are willing to spend more on natural cosmetic products.

Awareness and social media:Consumers are becoming more educated about the ingredients in cosmetics, and are more likely to choose products that are free of harmful chemicals. Many influencers and bloggers now promote natural products and encourage their followers to adopt a more natural and sustainable lifestyle.

Accessibility of new markets: With the increasing demand from importers, exporters are getting into new product innovations to increase their growth footprints in international markets.

These factors have contributed to the growing global demand for natural cosmetics. But there is a big challenge faced by the exporting community. Many importers and trade analysts argue that there is no agreed-upon or set legal definition of natural products that can be used by natural product brands on their product labels. In my opinion, this leaves a huge gap between the perceived benefits and actual products that consumers may be ultimately getting because to give shelf life and stability to the product, some chemical agents are added by manufacturers.

Anyway, as the business evolves, I hope that countries will implement proper stricter laws to protect their consumers and this will help brands to win the trust of the consumers. The growth in demand for natural products in the personal care segment has motivated global companies, such as Unilever, Avon Products, and Procter & Gamble, among others, to include natural personal care products in their product portfolio. Also, with the demand for "natural cosmetics globally rising, I am sure the exporting community can be assured of good business in times to come! #legal #export #community #socialmedia #environment #growth #manufacturing #sustainable #cosmetics #cosmeticindustry #health #exporters #exportimport #naturalskincare #naturalproducts #organicskincare #organiccosmetics